Key Takeaways
- Verizon confirmed 806 retail data breaches in its 2026 report – nearly double the 419 a year earlier.
- But retail’s share of all breaches has held near 3.6% since 2023: the count grew, retail’s share of the problem didn’t.
- 68% of breaches involved a third party – the weak link was a supplier, not the shop itself.
- Internal data now appears in 84% of retail breaches, up from 65%. Card numbers are no longer the main prize.
The Story Behind the Numbers
At first glance, retail breaches exploded. Verizon confirmed 806 retail data breaches in its 2026 report, up from 419 the year before. That is nearly double.
But the whole dataset grew too, from 12,195 confirmed breaches to more than 22,000. Measured as a share of all breaches, retail barely moved:
- 2022: 4.6%
- 2023: 3.7%
- 2024: 3.5%
- 2025: 3.4%
- 2026: 3.6%
Retail is a steady target, not a growing one. What changed is what thieves take. Payment card data used to be the prize. Now “internal” data – plans, reports, staff email – shows up in 84% of retail breaches, up from 65% a year earlier. Attackers grab whatever they can sell or use as leverage.
Why This Data Is Important
Here is the uncomfortable part: almost none of this is yours to fix.
Some 68% of retail breaches involved a third party – a supplier, a payment processor, an outsourced IT helpdesk. Buy a jacket online and your details land in systems you never chose and cannot inspect. Separately, 42% started with attackers exploiting a known software flaw, against 31% across all industries.
What you control is how much you hand over. Use guest checkout, skip the saved card, and consider an anonymous email address for shop signups. A VPN scrambles your connection so nobody on your network can read it – but it cannot protect a database you don’t own.
Looking Ahead: Future Outlook
That steady share is likely to hold. Retail has sat near 3.6% since 2023, and nothing in the data suggests a break. The shift will be underneath it. With 68% of breaches running through a third party and 42% starting with an unpatched flaw, the weak point keeps moving away from the shop itself. And with internal data in 84% of cases, a breach no longer ends at your card number.
Source & Methodology
Figures come from the Verizon 2026 Data Breach Investigations Report, covering incidents from November 1, 2024 to October 31, 2025, with n = 806 confirmed retail breaches (NAICS 44-45). Share-of-total percentages are TheBestVPN calculations using published breach counts from the 2022-2026 editions. Verizon’s data is contributed voluntarily and is not a random sample.